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Track 4 · Getting known · Read 5 of 6

Managing your voice over brand

5 minute read First published August 2015 Refreshed September 2026

A laptop on a cafe table showing a blurred search page, with reading glasses and a coffee beside it

Beginner or twenty year veteran, your brand and how it's managed is your responsibility and nobody else's. Coaches, mentors, agents and friends can advise. In the end, nobody should be managing your voice over brand but you.

Managing a personal brand means managing your image, your identity, what you're known for and where you show up, so that you have the most impact in your career and mean the most to the clients you want. Once you've worked out your why, your values and your qualities, the practical work starts with a slightly uncomfortable exercise.

The routine

  1. Search yourselfYour name in every spelling, every profile you ever made, every comment you left. See exactly what a client sees at four on a Friday.
  2. Fix, improve, fill inDelete what works against you, strengthen what's weak, add what's missing. Be ruthless with the old and quick with the new.
  3. Own your nameComplete profiles, custom URLs with your name in them, your own domain even if it's empty, and everything linked to everything.
  4. Keep watchA free alert on your name, a fresh search every few months, and every reply answered like a professional, because it stays up forever.
Then round again. Results move, and so do you.

Step one: search yourself

The internet is where your brand lives now. It's the fastest way for a client to find voice actors to hire, and the fastest way for you to be found. So find out what they'd find.

  • Start with your name. Search it on a couple of engines, with and without "voice over", plus any nickname or spelling you've used.
  • Check every social profile you've ever had. The photos, the posts, the comments other people have left, the things you've been tagged in.
  • Review your LinkedIn and any professional profiles. Do they show what you've done and what you're good at, or a job you left in 2019?
  • Look at the forums, blogs and communities you've posted in. Did you sound like a professional who knows the craft, or like someone having a bad day?
  • If you have a website or a blog, read it as a stranger would. What does it say about you in the first ten seconds?

Your online presence is a marketing vehicle whether you intended it to be or not. What you've just found is roughly how a client sees your brand today. Now you can line it up with the brand you actually want.

Step two: fix, improve, fill in

With the results in front of you, three questions:

  • What needs changing or deleting?
  • What's there but weak?
  • What's missing altogether?

Then make a plan and work through it. Some profiles need a tidy. Some need rebuilding. Some are best deleted and started again as a dedicated professional account, kept apart from the one your family uses. Be ruthless about the old and quick about the new.

Step three: own your name

Once the profiles are clean, make them work for you. Fill them out completely and add something new now and then, because a profile untouched for two years reads as a business that's stopped. Customise the profile URLs with your name and use your name consistently across everything, so a search for you finds you.

Buy your domain name, and if they're available, the obvious variations. Even if you don't build a website this year, owning yourname.com means nobody else can, and it gives you one address to put on everything. Link your profiles to each other and to the domain, so wherever a client lands they can reach the rest.

Step four: keep watch

Once the brand is in place online, the last part is vigilance. Managing a brand means knowing how you're perceived and what's being said, so you can correct course early or, more often, take the compliment.

  • Set up a free alert on your name so you get an email when it appears somewhere new.
  • Re-run the searches every few months. Results move.
  • Keep an eye on mentions and tags on the platforms you use. You'll learn what gets a reaction, good or bad.
  • If you post or comment anywhere, read the replies and answer properly. A thoughtful reply to a question is brand building. A snippy one is the opposite, and it stays up forever.

When something bad turns up

Sooner or later the search finds something you'd rather it didn't: a sharp comment from years ago, a client review that's unfair, a profile on a site you forgot existed. The rule is the same for all of them. Don't argue in public. Fix what you can fix (delete the comment, close the profile), answer what deserves an answer (one calm, short, factual reply to the review, then leave it), and outweigh the rest with newer, better things that rank above it. A brand with one old wobble and forty recent good signals is a healthy brand.

The quarterly check, in ten minutes

  • Search your name, plus "voice over"Page one only. Anything new, anything wrong, anything missing?
  • Open every profile you ownSame photo, same bio, same demos, same story. Retire anything that sounds like last year.
  • Read your last five replies to strangersWould you hire the person who wrote them?
  • Check the alert is still runningThey expire, get filtered, or go to an email you stopped reading.
  • Note one thing to improve next quarterOne. Not a list.

Brand management isn't only about search results and social feeds. In the end it rests on your personality, your skill, your work and whether you delivered what you promised, online and off. The web just makes the record public. The last read in this track is about squeezing the most out of the brand you've built: maximizing its value.

End of read 17 of 19