Voice over glossary

The words you'll hear, explained.

Buyout, usage, dry, pickup, wild line. The vocabulary of a booking, a brief and a studio call, in plain words, with what each one means for your invoice.

68 terms, A to Z. Blue words link to the page that goes deeper.

Word of the sessionLive
Buyout
Money

A one-off fee that lets you use the recording without time limit. Everything on the rate card is a buyout except radio, TV and internet commercials, which are licensed for twelve months.

A

ADR

Production

Automated dialogue replacement: re-recording lines to picture after a shoot, matching the actor's mouth. In voice over it usually means a synced read booked with the video, which carries a sync loading on the rate card.

Air

Studio

Silence left before and after a line. Imaging producers ask for "a little air" so they can lay music and effects around each read without clipping the first word.

Announcer

Roles

A presenter read: awards, promos, introductions, commercials, with lift and polish. Different from a narrator, who tells a story over minutes. Announcer voices often do both.

Audition

Booking

A voice reading a few lines of your actual script so you can hear it before you book. Here auditions are free and come back as recordings, usually within hours.

B

Bed

Production

The music track a voice sits on. Reads are delivered without one unless you add production; your editor lays the bed, or the voice does it for you.

Broadcast quality

Studio

Audio clean enough to air: a treated room, a respected microphone, no hiss or echo, delivered at 48 kHz or 44.1 kHz WAV. Every voice listed here records to it.

Bumper

Formats

A short piece of audio, two to ten seconds, played into or out of a break on TV or radio. Sits with idents and sweepers under imaging on the rate card.

Buyout

Money

A one-off fee that lets you use the recording without time limit. Everything on the rate card is a buyout except radio, TV and internet commercials, which are licensed for twelve months.

C

Character voice

Roles

A performance away from the actor's natural speaking voice: a villain, a creature, a cartoon child. Carries a character loading on the rate card. See character voice overs.

Cold read

The craft

Reading a script for the first time with no preparation. Auditions are close to it, which is why a good cold read tells you a lot about a voice.

Conversational read

The craft

The style most briefs ask for now: sounding like a person talking to one listener rather than an announcer addressing a crowd.

Copy

Booking

Old advertising word for the script. "Send the copy" means send the words.

D

Dead air

Studio

Silence where there should be sound. On radio it is a sin; in a file it usually means a missing take.

Demo

Booking

A short reel, sixty to ninety seconds, of a voice's best reads by category. How to listen to a demo is a skill worth two minutes of your time.

Direct booking

Booking

Hiring one voice from their profile without a casting, when you already know the sound you want. The rate card sets the price and the voice starts on payment.

Directed session

Booking

You listen in over a call while the voice records, giving notes between takes. Costs more than a self-directed read from a good brief, and worth it for a long or sensitive script.

Donut

Formats

A commercial with a recorded opening and closing and a hole in the middle for a local message. Common in radio for dealer groups and franchises.

Dry

Production

A read delivered raw: no music, no effects, no editing beyond removing mistakes. The default delivery, and what most editors and stations want.

Dubbing

Production

Replacing the spoken language of a film or video with another, timed to the picture. Needs a translation, a native voice and a sync booking. Translation can be added to a booking here.

E

E-learning

Formats

Training and course narration, priced by word count as a buyout, delivered split per slide or screen. See e-learning voice overs.

Efforts

The craft

Non-word sounds in game and animation work: grunts, gasps, laughs, death sounds. Hard on a voice, so they are recorded last in a session.

Estimated rate

Money

The figure shown on a casting notice. The client sets it against the script as they picture it; the final fee follows the words actually recorded on the rate card.

Explainer

Formats

A short online video that walks a viewer through a product or idea, usually ninety seconds to two minutes, read conversationally. Priced as basic internet or narration.

F

Finished minute

Money

A pricing unit some studios use: the length of the final audio. This site prices by word count instead, which you know before recording. The script length calculator converts one to the other.

H

Hard sell, soft sell

The craft

Two ends of the commercial read. Hard sell is loud, urgent, retail; soft sell is warm, unhurried, brand. Say which in the brief.

I

Ident

Formats

A station or channel identification, often just the name with attitude. Part of imaging.

Imaging

Formats

Everything a station or channel says about itself between programmes: sweepers, liners, idents, promos. Has its own line on the rate card. See radio imaging and TV imaging.

In perpetuity

Money

Forever. "Buyout in perpetuity, all media" on the rate card means you can use the recording anywhere, for any length of time, with no renewal.

IVR

Formats

Interactive voice response: the phone menu that asks callers to press one for sales. Recorded as numbered prompts, split into files, saved in the phone system's format. See IVR prompts.

L

Licence

Money

Permission to use a recording for a set time and place. Radio, TV and internet commercials here are licensed for twelve months by market; everything else is a buyout.

Liner

Formats

A short scripted station line read over a song intro or between songs. Longer than a sweeper, shorter than a promo. See sweepers and liners.

Lip sync

Production

Matching a voice to mouth movements already on screen. The hardest kind of sync work, booked with the video and carrying the sync loading.

Loading

Money

An addition to the base rate for work that takes more than a straight read: character voices, medical or technical scripts, syncing to video, live direction. Each is shown on the rate card before you book.

Localisation

Production

Adapting content for another market, not just translating it: currency, idiom, the accent of the voice. A native voice from that market is the shortest route.

M

Mouth clicks

Studio

Small wet sounds a microphone picks up between words. A professional voice manages them with water and technique; production removes any that remain.

N

Narration

Formats

The long read: documentaries, corporate films, audiobooks, guides. Priced by word count as a buyout. See narrator voices.

Native speaker

The craft

A voice recording in the language or accent they grew up with. Listeners spot a performed accent in a sentence, which is why this site lists voices by native language.

Neutral accent

The craft

A read with regional markers softened so it travels: neutral English for global e-learning, neutral Latin American Spanish for the region. Not the right choice for a local commercial.

Noise floor

Studio

The quiet hiss a room and a microphone make with nobody talking. The lower the better; a high noise floor is the sound of a hobby setup.

O

On hold

Formats

The messages callers hear while they wait. Three or four of twenty to thirty seconds, rotated with music, is the usual set. See on-hold voice.

P

Pickup

Booking

Re-recording one line or phrase rather than the whole script, usually after a small change. Within thirty days of a booking it is a revision.

Plosive

Studio

The burst of air on a P or B that pops a microphone. A pop shield and technique prevent it; hearing plosives on a demo is a warning.

Producer

Booking

The person on the client side running the session or the edit. On a casting here that is usually you.

Promo

Formats

A short advertisement for a programme, event or the station itself. Sits under imaging for stations and channels; a promo for your own product is a commercial.

Pronunciation guide

Booking

A list of names, places and technical words with a phonetic spelling, sent with the script. The single thing that most often saves a re-record.

Punch and roll

Studio

A recording technique for long scripts: on a mistake the engineer rolls back a few seconds and the voice picks up mid-flow, so the file has no seams.

R

Rate card

Money

The published prices, by usage and word count, that every voice on the site has agreed to. The rate card is the price before you book, not a starting point.

Re-record

Booking

A full new take of the script for tone or style. Under 750 words a booking here includes two; over that they are half rate unless you direct live.

Revision

Booking

A change to the script after recording, re-recorded for a small fee within thirty days of the booking. Different from a re-record, which is the same words read differently.

Room tone

Studio

Twenty seconds of the recording space with nobody talking, captured at the start of a session. Editors use it to fill gaps and match noise reduction.

S

Scratch track

Production

A rough temporary voice, often the editor's own, laid on a video so the cut can be timed before the real voice is recorded. Send it with the booking; it tells the voice the pace.

Script timing

Booking

How long a script runs when read aloud. A natural pace is about 150 words a minute, slow 100, fast 200. The script length calculator does the sum.

Slate

The craft

The voice saying their name and the take number at the start of an audition. Auditions here arrive labelled, so slates are optional.

Sound-alike

Roles

A voice hired to resemble a famous one. Fine for parody with the right legal advice; a risk for advertising. Ask for a voice in the same register instead.

Split files

Production

One audio file per prompt, slide, line or module, named to your list, instead of one long recording. Ask for it whenever the audio will be loaded into a system.

Sweeper

Formats

A two-to-six-second station branding line played between songs: the station name, with attitude. See radio sweepers.

Sync

Production

Recording to match a video's timing exactly. Booked with the video and timecodes and carrying a 100% loading. Hitting rough timings for your editor to place is ordinary narration plus production.

T

Tag

Formats

The last line of a commercial: brand name, offer, where to go. Often recorded in several versions for different markets or dates.

Take

The craft

One recorded attempt at a line or script. Character and game work usually comes back with three takes per line so you can choose.

Talent

Roles

Industry word for the voice actor. "The talent" is the person you are booking.

Timecode

Production

The hours, minutes, seconds and frames of a video, used to say where each line should land. Send them for any synced read.

Turnaround

Booking

How long from booking to delivered files. Each voice states the turnaround they keep on their profile; most jobs are back within 24 to 48 hours, some the same day.

U

Usage

Money

Where and how long a recording will be used. With word count, the thing that sets the price: an internal video is a buyout, a national TV spot is a licence.

V

Voice of god

Roles

The unseen announcer at a live event or on a broadcast: "Ladies and gentlemen, please welcome...". A live announcer line on the rate card.

W

Wet

Production

A read delivered with processing, music or effects already applied. The opposite of dry, and only what you want if nobody downstream will be mixing.

Wild line

Production

A line recorded on its own, not to picture, so the editor can place it wherever it fits. Cheaper and quicker than a synced read.

Word count

Money

The number of words in the script, the unit this site prices on. Count before you book; the calculator also turns it into minutes.

Nothing matches that. Try a shorter word, or ask us on chat and we'll add it.
The ones people ask most

Four terms that decide the price.

What is the difference between a buyout and a licence?
A buyout is a one-off fee with no time limit on use. A licence is permission for a set period and place; here, twelve months by market for radio, TV and internet commercials. Everything else on the rate card is a buyout.
What does "usage" mean on a voice over quote?
Where and how long the recording will be used. Usage and word count together set the price: an internal training video is priced differently from a national TV spot, even with the same script.
What is a dry read?
The raw recording with mistakes removed and nothing else: no music, no effects, no processing. It is the default delivery and what editors want. Add production if you need it mixed.
How many words per minute does a voice actor read?
About 150 at a natural pace, 100 slow, 200 fast. A thirty-second commercial is sixty to seventy words; a two-minute explainer about three hundred.

Now you speak the language.

Post a free casting with a few lines of your script and hear it read by professional voices. Nothing to pay until you book one.