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WHAT WE WERE LOOKING FOR
Crave Media, based in Washington, DC, develops and executes compelling promotional media. Services include creative direction, picture and sound editing, and motion graphics. It’s not very often a small (but mighty) company gets an opportunity to create something special for a world-renowned brand that airs in over 140 countries. However, that is exactly what happened for Ian Rummer and his team at Crave Media when they signed on to work with the National Geographic Channel’s .
international marketing team to launch of Nat Geo Wild’s stunt, “Destination Wild.” Continuing the amazing success of the first “Destination Wild” campaign in 2014, the National Geographic Channel’s International marketing team once again partnered with Crave Media to create the 2015 campaign launch and signature anthem piece promoting the year-long programming event.
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WHAT WE FOUND
Our Account Manager was amazing throughout the entire process. He worked out arrangements, consults, and sample reads with several artists in multiple international locations and streamlined every detail including the final session, paperwork, and logistics. Plus, it was a pleasure working with him and everyone at Voices.com.Our Account Manager was amazing throughout the entire process. He worked out arrangements, consults, and sample reads with several artists in multiple international locations and streamlined every detail including the final session, paperwork, and logistics. Plus, it was a pleasure working with him and everyone at Voices.com.Our Account Manager was amazing throughout the entire process.Our Account Manager was amazing throughout the entire process.Our Account Manager was amazing throughout the entire process.
Our Account Manager was amazing throughout the entire process. He worked out arrangements, consults, and sample reads with several artists in multiple international locations and streamlined every detail including the final session, paperwork, and logistics. Plus, it was a pleasure working with him and everyone at Voices.com.Our Account Manager was amazing throughout the entire process. He worked out arrangements, consults, and sample reads with several artists in multiple international locations and streamlined every detail including the final session, paperwork, and logistics.
WHAT WE CREATED
The central NGCI marketing group in Washington, DC, considers these campaigns a huge success, citing overwhelming support and enthusiasm from their international partners and counterparts. The feedback has been so favourable that the domestic National Geographic Channels (NGC US) decided to adopt the “Destination Wild” stunt in the United States. International marketing efforts are often directly influenced and/or re-purposed marketing efforts developed by NGC US, but this phenomenon rarely happens the other way around.
The feedback has been so favourable that the domestic National Geographic Channels (NGC US) decided to adopt the “Destination Wild” stunt in the United States. International marketing efforts are often directly influenced and/or re-purposed marketing efforts developed by NGC US, but this phenomenon rarely happens the other way around.
International marketing efforts are often directly influenced and/or re-purposed marketing efforts developed by NGC US, but this phenomenon rarely happens the other way around.
- Finding the right voice and getting the best performance.
- Easy access to a diverse variety of talent with a global sound.
- Streamlined process, including the final session, paperwork, and file logistics.
- International recognition of the marketing campaign, the programming, the National Geographic brand, and also for the NGCI marketing group.
- The 2015 anthem piece “Nature Just Is,” won the Gold Promax Global Excellence Award for Best Editing
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