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The Long Term Impact On Ad Appeal
A brain scan study of 200 TV ad viewers found stories and emotion stick, hard sells don't. That's why so many scripts ask for a natural, light read.
Latest articles Page 26
Voice Over Business
Anthony Hopkins To Provide Voice Over For Latest Transformers Installment
Anthony Hopkins voices the trailer for Transformers: The Last Knight, and nobody knows which character he'll play. The theories, and what's rumored next.
Voice Over Business
The Voice Over Gender’s Influence on Political Ads
Research suggests male voices read as more credible in political ads, while women get steered toward women's issues. So what's your take?
Voice Over Business
Voiceovers And Live Classical Ballets
A New Zealand ballet about Tchaikovsky uses voice over to tell his story, with Jon voicing the composer and Natalya as his mystery patron.
Marketing your Voice
Which Social Media To Promote With?
Global social media rankings put QQ, WeChat and QZone near the top, and that's worth knowing if you're marketing your voice work to Asian clients.
Voice Over Business
Books and Audiobooks
Audiobooks let you listen while you do something else, but does it really sink in? A look at how narrated books stack up against print and digital.
Voice Over Industry
Me and My Voice Over Counterpart
Creative people are playful and dogged, humble and proud. A look at how voice actors reconcile those halves and keep going after rejection.
Voice Over Business
Why Video Ads Don’t Pay As Much As You Think They Should
Why video ad budgets get eaten up by research, targeting and promotion, and what that means for voice actors chasing the big project.
Marketing your Voice
Dubbing Voice Over Actors Experiences
Four dubbing actors, from Mexico to China, on matching lip movements, working to brutal deadlines, and why their names rarely hit the credits.
Voice Over Business
Voice Over Actors Then and Now
A 2002 Guardian column by a working actor gets a second look, and aside from home studios, surprisingly little about voice over has changed.