Reviewing Your Voice Over Business and Planning for the Year Ahead
Two ways to take stock of your voice over business at year's end: a SWOT analysis and a look at your numbers, from profit to pricing trends.
Two ways to take stock of your voice over business at year's end: a SWOT analysis and a look at your numbers, from profit to pricing trends.
How to word your public and internal profiles so clients actually find you, from LinkedIn headlines to the keywords and demo categories on a casting site.
Five ways to market your voice over business, from email and social media to content, calls to action, and plain old word of mouth.
Paul, an Austin voice actor and producer, on the Emmy he won in Albuquerque, building character voices as a kid, and nailing explainer reads.
A one sheet puts your whole voice over business on a single page. How to set its goal, write the headline, pick testimonials and end with a call to action.
General freelance sites mix pros with beginners, barely verify anyone, and can't do much when a job falls apart. Three risks for voice seekers.
Five things that keep a voice over business stuck, from having no vision to feast or famine marketing, and what to do about each one.
Personal branding is more than corporate fluff. How positioning strategy, a clear niche and a strong portfolio help voice actors stand out.
A run through where voice over work is growing, from ADR and looping software to eLearning, radio drama, IVR and web narration.
Brand storytelling for voice actors, using Coca-Cola and the pros who built famous niches as examples, plus how to shape a story your clients buy into.