How to Build a Strong Voice Over Social Media Profile

It is so easy to create a new social media account: just a few clicks of a button and presto! You have your shiny new social media profile. But it is not as simple as most people think especially if you are creating a platform to promote your voice over career.

There are so many benefits to having a social media profile for your voice over business. The publicity you will get, the ability to connect with the voice over community and a broader client base. The opportunities can be endless once you find your place in the social media landscape.

Before you click that submit button, take a step back and do some brainstorming and planning.

Know your brand and where you sit in the industry radar

What is your niche? Who is your target/ideal client? Are you established enough to be considered a leader in your niche? These are some questions you need to ask yourself to understand where you sit in the voice over radar. Having a better understanding of your brand and your place in the industry would help you plan where and how far you need to cast your net.

Find the platform where you can have more traction

It would be a waste of your energy and time (and maybe money) if you spend hours creating, building and maintaining all your social media platforms when in fact your target audience and ideal client are not active users of the platform.

List your top 25 ideal clients (whether they are a company, an agency, a casting director, a producer, etc.) and find out what platform/s they are active in. That’s where you need to cast your net.

Know who the real influencers are

Who do you need to connect with and cultivate a long-term relationship with? Who can bring value to your voice over business?

There is no point in having a lot of followers if they are not actually buying your service. It has to be more than just likes, retweets and clicks, more than being raving fans, they should be loyal clients. These are influencers who can bring opportunities at your doorstep, whether they are actual voice seekers or industry leaders who can help widen your net and put your name forward.

The word influencer also means something different than it once did. Millions of people now earn a living from their channels, and many of them are clients in their own right. A creator with a few thousand loyal followers might need a voice for a channel trailer, a podcast intro or an ad read, and brands are happy to work with smaller accounts, which is why so many creators go after brand deals with a small following instead of waiting to go viral. Follow the creators in your niche and treat them the way you would treat a producer.

Consistently develop content that is current and relatable

Three C’s you have to remember: Consistent, Content and Current.

You need to have a social media calendar to plan out what activities you are going to target or create to get your message out there. As they say, “If you are persistent, you will get it. If you are consistent, you will keep it.” Having a calendar also helps manage how much time (and money) you would need to invest for every activity, making it easier for you to measure your results.

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It is not enough that you share, like or engage; being active on your business’s social media means you have to put out your own content. And these are not just the work you have done, or your latest demo. You need to be a voice in the industry that creates topical content that your audience and clients need. You have to be fluid, dynamic and responsive.

Plan first, then click submit © The Voice Realm

Learn how to measure your results

You may be sharing content, engaging with followers, spending hours daily managing your social media accounts, but how are you actually converting that into business?

Measuring your return on investment is key to figuring out whether your time, energy and money is worth it, what activities are actually working. You need to be specific on the performance indicators that you wish to measure, like audience reach, conversion, click-through, etc., then you can employ either a manual process by using the data readily available to you on the platform, or using add-ons to compute for the more complicated performance indicators.

Free tools make this a lot easier. You can work out your Instagram engagement rate in a few seconds, and it tells you far more than a follower count does. And if your profile starts bringing in paid offers, read up on what to charge for a brand deal and how to spot brand deal scams, which have become common as the creator world has grown.

Creating and building your social media profile can be overwhelming, but planning and laying out a sound social media strategy will help you build a strong social media profile. And once you are able to sustain it, you don’t just have a strong profile, but a stronger social media presence.

How have you utilized social media to promote your voice over business?