Top 5 Barriers to Growing Your Voice Over Business
Do you wonder how some voice over talents grow their business smoothly, while others remain stuck and never breaking through? The difference is overcoming a few barriers that most business face.
Below are the top barriers that hinders you from growing your voice over business. Read through to better prepare you for the journey ahead.
No vision
Where do you see yourself in the future? Where do you want your career/business to be in the next 12 months, 3 years, and beyond?
Knowing where you want your voice over business will be in the future keeps you on a clear and straight path. Having a clear vision will help you lay out what activities and priorities you need to work on to achieve your vision. Without a clear vision or a game plan you will just meandering backwards and forwards from one goal to another.
Little or no business skills
Wouldn’t it be great that you have business skills as good as your voice over talent?
Many voice over artists may have great skills in voice over but are not prepared to handle essential business skills around business management, marketing, pricing, technologies, customer experience, and the list goes on. Many either learn these skills by default or as they go along with their career, but unfortunately learning these skills after you have launched your own voice over business may set you back from your goal. So before moving forward, put down your mic and start learning more about how to run a business.
Stuck behind the mic
How many hours do you spend behind the mic? How many hours do you invest to work on the other key components of your business?
If you are consistently behind the mic without taking time to work on the key components of your business such as, your financials, your marketing, and your future direction, then you cannot expect your business to go further than where it is today. It is important that you set time for all the essentials.
Poor financial management
Do you know the cost to run your business? What your true gross profit and your real income is?
Poor financial management is the number one reason why a lot of voice over artists have to give up on the business. Even as a freelance voice over talent there are still costs involved to run your business, and knowing what is your break-even point will help you keep afloat.
Inconsistent marketing
Do you work on your marketing every time and all the time, or do you have the feast or famine mindset?
The feast or famine marketing mindset is common to many businesses. When work is light, the focus is on generating new work, and if this pays off your schedule becomes full. But once you have your schedule full at a certain point, all the activities you have done to generate the projects stops until you have nothing on the schedule again. With no big machinery to back up your freelance business, marketing will be your lifeline. Working on it regularly and consistently will help you nurture relationships and remind people who you are and what you do.
Having a growth mindset is essential to achieving your desired career and business growth. This will open your mind to learning new skills and to look at different ways to run your voice over business. If you continue to do what you have always done it is quite certain that you will continue to get the same outcome that you have always got. To prepare your business for the future you must change the way you view your business and how you are currently operating.
Of the above items which ones stand out to you as the biggest barriers to the growth of your voice over business?
